M&B Fitness Lesson #2, Plus a M&B Fitness Template

M&B Fitness Lesson #2

Plus a M&B Fitness Template

Read on Substack 

I have a minor yet critical (to me) update to the MBF Components and Formula.

I moved Motivation ahead of Education.

I used to think Education superseded Motivation. But after taking courses on copywriting, I realized that Motivation is more important than Education. You gotta capture attention and get people interested before educating them. If all media began with trying to educate people, few people would be motivated to learn, movies would bore you to tears, etc.

Anyway, the rest of MBF stays the same, so it’s not a major change to anyone but me. I just wanted to update you so you don’t get confused if you read my prior work.


Speaking of copywriting and formulas, it’s amazing how many templates there are for writing ads, stories, newsletters, articles, etc.

Maybe you’re familiar with these four templates out of probably hundreds:

  • AIDA: Attention, Interest, Desire, Action

  • FFF: Feel, Felt, Found

  • PASTOR: Pain, Amplify, Solution, Testimonial, Offer, Response

  • The Hero’s Journey (StoryBrand)

  • Encourage Dreams, Justify Failures, Allay Fears, Confirm Suspicions, Help Throw Rocks at Enemies, Always Validate and Fascinate, Never Correct and Convince

So, I sent a questionnaire to my contacts asking if they would like some MBF templates so they could just fill in the blanks and jump-start their oral health.

Looks like people would mostly appreciate

  • visual guides/infographics

  • online courses

  • progress tracking

  • customizable templates

  • bulk ordering options

I realized that I could easily think of at least 52 templates right away, and dozens more keep popping into my head as I sit around writing.

I mean, think of any sport, hobby, or occupation. There are probably thousands of ways to exercise with weights, without weights, dancing, etc. Look at how many ways to make music, or even just play a guitar.

But how many ways can you think of for performing oral health?

I had a patient recently, who had some pretty bad tooth decay. I said, “We gotta get you on a prevention program ASAP.”

She said, “I brush and floss twice a day every day, what else is there?”

See, this is what’s wrong with oral health. The American Dental Association recommends only the barest minimum advice. I guess they don’t want to offend or confuse anyone. But we’ll never get anywhere doing the least possible effort.


Before I list my first MBF Template, here’s what I mean when I say I can think of of least 52 templates. Each one of these few topics could have a dozen or more templates:

Morning, Before exercise, After exercise, Before breakfast, After Breakfast, In the car, At work, Coffee breaks, Lunch, After dinner, Before bedtime, While sleeping, On vacation, At the gym, While pregnant, After pregnancy, babies, toddlers, childhood, adolescence, teen, young adult, middle age, golden years, senility, disabilities, illness, etc..

Now, don’t worry. It’s not like you would need to know all of the variations, just like you don’t need to know all the methods of exercising and dancing and martial arts and guitar, etc.

But what I’ve found after 39 years of dentistry is that no matter how many types of people there are, most of dental prevention is pretty much the same for everyone. It’s just that there can be subtle differences for certain situations, like pregnancy, dry mouth, or diabetes.

MBF Template #1: Meals and Snacks

So, here goes my first attempt at making a MBF Template based on what I actually do to protect my oral health:

  • Before every meal/snack, while setting up your table, include the following:

  • During the meal/snack, discretely swish water around your mouth occasionally to dilute dental plaque acids that your oral microbes start making within 2 minutes of starting your meal/snack.

  • Within 2 to12 minutes after any meal/snack, discretely swish water around your mouth to loosen and swallow remaining food particles and to dilute dental plaque acids that were forming while you were eating. Do not wait till bedtime to clean your teeth. You can use a toothpick or other interdental cleaner to remove stubborn food particles.

  • Think of teeth as eyes and you have just splashed acid in your eyes. You would immediately run to the nearest eyewash station and wash your eyes for 5 minutes to avoid damaging your eyes. You should do the same for your teeth.

  • Within 2-12 minutes after any meal/snack, chew a xylitol gum or dissolve a xylitol mint. Chewing gum is better because it dislodges food particles better and stimulates saliva flow better, but not everyone can chew gum. You only need to use the xylitol for 10 - 15 minutes, because swallowing it does nothing for your teeth and it’s usually gone from the mouth within 15 minutes anyway. You can use an interdental cleaner to manipulate xylitol between teeth. I personally like the Butler GUM Soft-Picks.

Why this template works:

  • In 1943, Dr. Robert Stephan proved that sugar feeds certain oral microbes that make acid within 2 minutes of consuming the sugar. And the acid attack from just one sugar exposure lasts about 43 minutes. But people don’t just have one sugar exposure — they eat/snack multiple times per day for many minutes or hours.

  • So, add up how many times and how long you eat/snack, and add an hour to that value, and that’s how long your teeth are exposed to acids per daytime. When I was bodybuilding, I was eating/snacking 7x/day. That’s at least 7 hours per day! Of DECAY! But I was always chewing xylitol gum after and between meals, so I never suffered any dental problems from my food intake. (Although I did break 5 teeth in accidents.)

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That’s enough for now.

Stay tuned for a real surprise in the next newsletter: What happens in your mouth while you sleep! It will shock you to find out. And I’m working on a template for nighttime for you. Eventually I’ll have all these templates in a book or course for easy access.

Regards,

Steve Edwards, DDS


Meantime, there are many ways I can help you whenever you are ready:

My Website: https://www.renuzoral.com

My social stuff:

Growing list of products I actually use and recommend (some are affiliates)

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